1. Plenty of inbound links. It shows that the site is somewhat of an authority. Good inbound links will help you to get higher search engine rankings. It is worthwhile to spend time on getting links.
2. A single link from a relevant site is worth more than twenty other
irrelevant sites put together. Go out there and find relevant sites and
plead to them to exchange links with you. If you have good relevant
contents that are useful to the other relevant site, they might even
give you a one way link.
A study shows that as many as 45% of all queries are re-finding queries; that is to say people often search back the same thing that they did before.
It also means that they are searching for something that might change with time, like updates.
In order to help them remember your site, do something out of the ordinary so that it stays lock in their mind.
Mediocre contents will never get any re-visits! Useful contents with updates is the trick }}
3. Plenty of inbound links. It shows that the site is somewhat of an
authority. Good inbound links will help you to get higher search
engine rankings. Get more inbound links, but don't buy them!
There are many factors to consider before you get good search
engine rankings. Most major search engines have hundreds of
factors to consider, and they are called algorithms. They also change
constantly. Here are the main ones that you should pay attention.
On-site factor is one of the things that you can do to the content of
your web pages. The title Meta tag is one of the most important
elements as that is the first thing that search engines look at. Meta
tags are meant for the search engines and normally you do not see it,
unless you click on the 'view source' dropdown tag of your browser. It
is a HTML code.
Put your relevant keyword on the title tag first. Help the search
engines to properly identify your page content and you will get good
rankings. Make it short, but relevant to your site content.
You should also have relevant keywords spattered over the whole
page. Write it in a natural sequence, more at the top and less of it at
the bottom of the page.
The next thing is keyword density. You should not have more than
three percent of it in the page. You can have plurals, adjectives,
nouns and verbs of the keywords but not repeating the same word
many times in a sentence. The art is to write in a natural fashion, not
like spammers who usually squeezed two same keywords in a
sentence. Different pages should also have different title meta tags. It
is logical to assume that you put different contents on different pages.
So are keywords.
The main determinants of off-site factors are links. You will need
relevant links. Get as many as you possibly can. One-way links are
preferable. Sometime back, webmasters use to sell their one-way
links for a monthly fee. But search engines don't like bought links and
so do not go and buy links from others. The other thing is that it is
important to have relevant 'anchor text' when you get links from
others. These text are the basis that search engines refer to the
contents of your site. Weak or wrong anchor text will not bring any
benefit from the links. Most of the time, you do have a choice to frame
your anchor text, but in case you don't, then politely ask for correction
from the site that give you the link.